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Advantage Solutions is a leading sales and marketing agency specializing in the consumer packaged goods (CPG) and retail industries. Based in the U.S. with a global footprint across 40+ countries, they bridge the gap between brands, retailers, and consumers through high-touch services like retail merchandising, omnichannel marketing, private brand development, and data-driven sales optimization. Their solutions address challenges such as shelf visibility, inventory management, and retail media, serving clients ranging from emerging brands to Fortune 500 companies.
The project type was a job openings website for Advantage Solutions. The website was built using WordPress and was designed to be user-friendly, responsive, and optimized for search engines.
The goal was to create a job openings website that was easy to navigate, visually appealing, and provided a seamless user experience for job seekers. The website needed to be optimized for search engines to attract more traffic and improve visibility.
The key objectives were to improve user experience, increase the efficiency of finding job openings, enhance the overall functionality of the website, and make it easy for job seekers to apply for positions.
The challenges faced included ensuring the website was responsive and worked well on various devices, maintaining SEO best practices, creating a user-friendly interface that allowed job seekers to easily search and apply for positions, and ensuring the website was easy to update and maintain by non-technical staff.
The stack used for the project included WordPress as the content management system, which provided a robust platform for managing job postings. The front-end was developed using HTML, CSS, JavaScript, and jQuery to create a responsive design that worked well on both desktop and mobile devices. The back-end was powered by PHP and MySQL, which provided a solid foundation for managing job listings and applications. The project also utilized ACF (Advanced Custom Fields) for custom fields.
The process highlights included evaluating the existing job openings website, what was working and what was not, what was high priority for the team of web developers including myself to work on. There was a time constraint to complete the project, so we had to prioritize the most important features and functionalities. One of those was the ability to search for job openings in a wide range of categories, which was implemented using a custom search functionality in a form. There was also a need to show maps for the job locations where the job openings were located, which was implemented using the Google Maps API. The user would be able to take a closer look at the job openings on the map and see where they were located so as developers we had to ensure that the job openings were well structured and organized in each map, that each one load quickly and efficiently.
I collaborated with the team of designers to create a visually appealing and user-friendly interface. I also worked closely with the other web developer to ensure we could each work on different parts of the website without stepping on each other's toes including using Git for version control. Regular meetings were held to gather feedback, discuss requirements, and ensure that the project was aligned with the client's goals. The client provided input on the design and functionality of the website, which helped shape the final product.
The most unusual decision was made before the project started, as the time constraint was tight, we had to prioritize the most important features and functionalities. This meant that we had to make some tough decisions about what to include in the initial launch and what could be added later.
The result of the project was a fully functional and user-friendly job openings website that met the needs of both job seekers and the client.
The website was well-received by the client, who appreciated the improved user experience and the ease of managing job postings through WordPress. The client was able to easily update and manage job listings, which saved them time and resources.
When a project is time constrained, it is important to prioritize the most important features and functionalities. This means that some features may need to be postponed for future updates, but it is crucial to ensure that the core functionality of the website is solid and meets the client's needs. Additionally, collaboration with the client and team members is key to ensuring that the project stays on track and meets its goals.
My role was to implement the development and functionality of the job openings website. I was able to fix the issues with the existing website, which included making sure the Object-Oriented PHP was working correctly not only on the WordPress side but also on the server and database side. I worked closely with the team of designers to create a visually appealing and user-friendly interface. I also handled the integration with WordPress, ensuring that the job postings could be easily managed and updated by non-technical staff. For the SEO aspect, I implemented strategies to ensure that the job openings were optimized for search engines, making it easier for job seekers to find the information they needed.
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